Profiling has become a bad word in our society; perhaps it should be, in the way that it is currently used. However, profiling is something that each and every one of us does every day at almost every moment. Most of the time we are not conscious of the process, but our body language and visceral feelings direct the way we react to everyone around us and send messages that are received and reacted to those we have contact with or have just seen on the street or across a room. Our brains’ first, unstoppable reactions to those surrounding us are not based on rational, carefully reasoned responses, they are based purely on subtle hints and signals received by our senses and conditioning. It would be impossible, or next to impossible, to condition us out of such basic reactions. We can choose to not act on these initial reactions, though, and tell ourselves to wait before making snap judgements about those around us.This is really all that can be asked of us since we are all merely human beings, after all. Isn’t it reasonable for us to think before acting in a hurtful or inappropriate way toward others?